Внутренняя и внешняя оптимизация интернет-магазина;
Составление и корректировка семантического ядра;
Анализ статистики (Яндекс.Метрика, Яндекс.Вебмастер, Google Search Console);
Анализ конкурентов;
Написания текстов;
Составлении ежемесячных отчётов;
Требования:
Опыт продвижения интернет-магазинов;
Понимание, как устроены сайты изнутри;
Знание Яндекс Метрика, Яндекс Вебмастер, Google Search Console
Приветствуется:
Знание HTML, CSS, Figma (или аналог), GIT
Опыт написания текстов;
Многозадачность;
Усидчивость.
Условия:
Работа в офисе:
График ПН-ПТ с 9 до 18;
Официальное трудоустройство и своевременная оплата труда;
Условия для менеджеров
{"trl":{"RU":{"skills.surveyDiffs.title":"Соответствие условиям вакансии","skills.survey.finish":"Завершить","skills.survey.submit.next":"Продолжить","skills.survey.submit.invalid":"Выберите хотя бы один вариант","skills.survey.back":"Назад","skills.survey.skip":"Не прикладывать","skills.survey.employer.meta.requirements":"Условия {}","skills.survey.employer.meta.description.1":"Вакансия опубликована и появится в поиске через несколько минут.","skills.survey.employer.meta.description.2":"Пока вы можете прикрепить условия {}, ответив на несколько несложных вопросов. Заполнение займет несколько минут. Так соискатели больше узнают о вашей вакансии.","skills.survey.applicant.success.meta.title":"Анкета заполнена успешно","skills.survey.applicant.success.title":"Готово!","skills.survey.applicant.success.description":"Мы прикрепим заполненную анкету к вашему резюме, чтобы работодатели могли больше узнать о вашем опыте работы","skills.survey.employer.success.title":"Готово!","skills.survey.employer.success.description":"Мы прикрепим заполненную анкету к вакансии, чтобы соискатели могли больше узнать об условиях работы","skillSurvey.collapse":"Свернуть","skillSurvey.expand":"Развернуть","skillSurvey.fill":"Заполнить","skillSurvey.edit":"Редактировать","skills.survey.meta.orphanSection.title":"Дополнительно","skills.surveyDiffs.showTheirs":"Показать навыки, которых нет в условиях вакансии","skills.surveyDiffs.hideTheirs":"Скрыть навыки, которых нет в условиях вакансии","skills.surveyDiffs.noMatches":"Совпадений по заданным условиям нет","skills.surveyDiffs.matched":"Соответствует","skills.surveyDiffs.mismatched":"Не соответствует","skills.surveyDiffs.notInCondition":"Нет в условиях вакансии","page.4xx.pageTitle":"Ошибка","page.403.pageTitle":"Ошибка 403","page.404.pageTitle":"Ошибка 404","page.4xx.description":"Что-то пошло не так.","page.403.description":"У вас нет доступа к этой странице.","page.404.description":"Что-то пошло не так. Возможно, вы ошиблись, набирая адрес в строке браузера — так бывает. Если вы уверены, что адрес набран верно, то страница, скорее всего, была удалена и ее больше нет.","page.4xx.solution":"Смело обращайтесь за помощью в {0}, сообщив нам код ошибки: {1}, или перейдите на {2}.","page.403.solution":"Но не отчаивайтесь! Попробуйте перейти на {0} или обратитесь за помощью в {1}.","page.404.solution":"Но не отчаивайтесь! Смело обращайтесь за помощью в {0} или перейдите на {1}.","page.4xx.support":"сообщество поддержки","page.4xx.main":"главную страницу","page.403.login":"страницу авторизации"}},"langs":["RU"],"features":{"sentry_logging":true,"sentry_request_queue_limit":null,"sentry_js_config":null},"experiments":{"enabled":{},"checked":[]},"pageError":null,"request":{"protocol":"https","host":"172.24.32.17:2740","url":"/skills_survey/proxy_components/skills-view?surveyProfession=MARKETING_ADVERTISING_MANAGER&source=97609208&is_employer=true","id":"1716068500452980c67665d7bd00ea47","xsrfToken":"1de7669a35596983f198be3343ec3450","pageName":"SkillsView","origin":"https://172.24.32.17:2740"},"isProxiedComponent":true,"config":{"staticHost":"https://skills-survey-front.hh.ru/static","hhcdnHost":"https://hhcdn.ru","sentryDSN":"https://0c4b702bea9d45b390018094accabf21@sentry.hh.ru/599"},"analyticsParams":{"hhtmSource":"SkillsView","hhtmFrom":"","hhtmSourceLabel":"","hhtmFromLabel":""},"fetchingData":false,"isWebView":false,"hasDestroyIfAppRouteNotExist":true,"locale":{"areaId":"","domainAreaId":"","host":"","protocolHost":"","isSeoDomain":false,"platform":"HEADHUNTER","availableLanguages":["RU"],"siteLanguage":"RU"},"displayType":null,"backUrl":"/","disabledReduxSpaMiddlware":false,"isAfterVacancyCreate":false,"userId":null,"userType":"anonymous","userAnswers":{"674":1439,"675":1441,"676":1443,"677":1445,"678":1447,"690":1471,"691":1473,"692":1475,"693":1477,"694":1479,"695":1481,"696":1483,"702":1495,"707":1505,"708":1508,"770":1625,"771":1627,"772":1629,"773":1631},"userAnswersEdited":{"674":1439,"675":1441,"676":1443,"677":1445,"678":1447,"690":1471,"691":1473,"692":1475,"693":1477,"694":1479,"695":1481,"696":1483,"702":1495,"707":1505,"708":1508,"770":1625,"771":1627,"772":1629,"773":1631},"survey":{"translations":{"questions":{},"questionsFalsy":{},"answers":{"1439":"Поисковая оптимизация сайта (SEO)","1441":"Аудит","1443":"Планирование оптимизации","1445":"Оптимизация внешних факторов","1447":"Оптимизация внутренних факторов","1471":"Управление бюджетом","1473":"Расчёт и планирование бюджета","1475":"Мониторинг и контроль бюджета","1477":"Оптимизация бюджета","1479":"Анализ продукта","1481":"Анализ продаж","1483":"Сфера деятельности организации","1495":"Авто","1505":"","1508":"[RU:17:skills.survey.employer.answer.1508]","1625":"Системы","1627":"Яндекс.Аналитика","1629":"Google Analytics","1631":"Другое"},"meta":{"pageTitle":"Анкета менеджера","requirementsProfession":"для менеджеров"}},"surveyProfession":"MARKETING_ADVERTISING_MANAGER","source":97609208,"id":944220,"status":"COMPLETE","startTime":"2024-04-22T11:37:23.118137","endTime":"2024-04-22T11:37:52.087332","userId":16097232,"userType":"EMPLOYER","skillSurveyId":6,"userAnswerDtoList":[{"userAnswerId":34804383,"answerId":1439,"userSurveyId":944220},{"userAnswerId":34804374,"answerId":1441,"userSurveyId":944220},{"userAnswerId":34804376,"answerId":1443,"userSurveyId":944220},{"userAnswerId":34804378,"answerId":1445,"userSurveyId":944220},{"userAnswerId":34804380,"answerId":1447,"userSurveyId":944220},{"userAnswerId":34804384,"answerId":1471,"userSurveyId":944220},{"userAnswerId":34804375,"answerId":1473,"userSurveyId":944220},{"userAnswerId":34804377,"answerId":1475,"userSurveyId":944220},{"userAnswerId":34804379,"answerId":1477,"userSurveyId":944220},{"userAnswerId":34804381,"answerId":1479,"userSurveyId":944220},{"userAnswerId":34804382,"answerId":1481,"userSurveyId":944220},{"userAnswerId":34804385,"answerId":1483,"userSurveyId":944220},{"userAnswerId":34804386,"answerId":1495,"userSurveyId":944220},{"userAnswerId":34804390,"answerId":1505,"userSurveyId":944220},{"userAnswerId":34804391,"answerId":1508,"userSurveyId":944220},{"userAnswerId":34804392,"answerId":1625,"userSurveyId":944220},{"userAnswerId":34804393,"answerId":1627,"userSurveyId":944220},{"userAnswerId":34804394,"answerId":1629,"userSurveyId":944220},{"userAnswerId":34804395,"answerId":1631,"userSurveyId":944220}],"questions":{"617":{"id":617,"title":"Что входило в ваши обязанности менеджера по маркетингу или рекламе?","skillSurveyId":6,"parentId":null,"priority":1,"type":"LABEL","groupNum":1,"answerIds":[],"childQuestions":[674,690,694,695]},"674":{"id":674,"title":"Поисковая оптимизация сайта (SEO)","skillSurveyId":6,"parentId":617,"priority":11,"type":"CHECKBOX","groupNum":1,"answerIds":[1439,1440],"childQuestions":[675,676,677,678,770]},"675":{"id":675,"title":"Аудит","skillSurveyId":6,"parentId":674,"priority":1,"type":"CHECKBOX","groupNum":1,"answerIds":[1441,1442],"childQuestions":[]},"676":{"id":676,"title":"Планирование оптимизации","skillSurveyId":6,"parentId":674,"priority":2,"type":"CHECKBOX","groupNum":1,"answerIds":[1443,1444],"childQuestions":[]},"677":{"id":677,"title":"Оптимизация внешних факторов","skillSurveyId":6,"parentId":674,"priority":3,"type":"CHECKBOX","groupNum":1,"answerIds":[1445,1446],"childQuestions":[]},"678":{"id":678,"title":"Оптимизация внутренних факторов","skillSurveyId":6,"parentId":674,"priority":4,"type":"CHECKBOX","groupNum":1,"answerIds":[1447,1448],"childQuestions":[]},"690":{"id":690,"title":"Управление бюджетом","skillSurveyId":6,"parentId":617,"priority":15,"type":"CHECKBOX","groupNum":1,"answerIds":[1471,1472],"childQuestions":[691,692,693]},"691":{"id":691,"title":"Расчет и планирование бюджета","skillSurveyId":6,"parentId":690,"priority":1,"type":"CHECKBOX","groupNum":1,"answerIds":[1473,1474],"childQuestions":[]},"692":{"id":692,"title":"Мониторинг и контроль бюджета","skillSurveyId":6,"parentId":690,"priority":2,"type":"CHECKBOX","groupNum":1,"answerIds":[1475,1476],"childQuestions":[]},"693":{"id":693,"title":"Оптимизация бюджета","skillSurveyId":6,"parentId":690,"priority":3,"type":"CHECKBOX","groupNum":1,"answerIds":[1477,1478],"childQuestions":[]},"694":{"id":694,"title":"Анализ продукта","skillSurveyId":6,"parentId":617,"priority":16,"type":"CHECKBOX","groupNum":1,"answerIds":[1479,1480],"childQuestions":[]},"695":{"id":695,"title":"Анализ продаж","skillSurveyId":6,"parentId":617,"priority":17,"type":"CHECKBOX","groupNum":1,"answerIds":[1481,1482],"childQuestions":[]},"696":{"id":696,"title":"Рекламу и продвижение для организаций какой сферы деятельности вы вели?","skillSurveyId":6,"parentId":null,"priority":1,"type":"LABEL","groupNum":2,"answerIds":[1483,1484],"childQuestions":[702]},"702":{"id":702,"title":"Авто","skillSurveyId":6,"parentId":696,"priority":6,"type":"CHECKBOX","groupNum":2,"answerIds":[1495,1496],"childQuestions":[]},"706":{"id":706,"title":"Был ли у вас опыт разработки креативной концепции?","skillSurveyId":6,"parentId":null,"priority":1,"type":"LABEL","groupNum":3,"answerIds":[],"childQuestions":[707,708]},"707":{"id":707,"title":"Нет","skillSurveyId":6,"parentId":706,"priority":1,"type":"BUTTON_RADIO","groupNum":3,"answerIds":[1505,1506],"childQuestions":[]},"708":{"id":708,"title":"Да","skillSurveyId":6,"parentId":706,"priority":2,"type":"BUTTON_RADIO","groupNum":3,"answerIds":[1507,1508],"childQuestions":[]},"723":{"id":723,"title":"Есть ли у вас опыт работы с форматом «продакт-плейсмент»?","skillSurveyId":6,"parentId":623,"priority":1,"type":"LABEL","groupNum":6,"answerIds":[],"childQuestions":[]},"726":{"id":726,"title":"Есть ли у вас опыт организации коллабораций?","skillSurveyId":6,"parentId":630,"priority":1,"type":"LABEL","groupNum":7,"answerIds":[],"childQuestions":[]},"751":{"id":751,"title":"Есть ли у вас опыт работы с программатиком?","skillSurveyId":6,"parentId":663,"priority":1,"type":"LABEL","groupNum":12,"answerIds":[],"childQuestions":[]},"770":{"id":770,"title":"Опыт аналитики поведения посетителей на сайте в каких системах у вас есть?","skillSurveyId":6,"parentId":674,"priority":1,"type":"LABEL","groupNum":15,"answerIds":[1625,1626],"childQuestions":[771,772,773]},"771":{"id":771,"title":"Яндекс.Аналитика","skillSurveyId":6,"parentId":770,"priority":1,"type":"CHECKBOX","groupNum":15,"answerIds":[1627,1628],"childQuestions":[]},"772":{"id":772,"title":"Google Analytics","skillSurveyId":6,"parentId":770,"priority":2,"type":"CHECKBOX","groupNum":15,"answerIds":[1629,1630],"childQuestions":[]},"773":{"id":773,"title":"Другое","skillSurveyId":6,"parentId":770,"priority":3,"type":"CHECKBOX","groupNum":15,"answerIds":[1631,1632],"childQuestions":[]}},"answers":{"1439":{"answerId":1439,"value":"true","questionId":674},"1441":{"answerId":1441,"value":"true","questionId":675},"1443":{"answerId":1443,"value":"true","questionId":676},"1445":{"answerId":1445,"value":"true","questionId":677},"1447":{"answerId":1447,"value":"true","questionId":678},"1471":{"answerId":1471,"value":"true","questionId":690},"1473":{"answerId":1473,"value":"true","questionId":691},"1475":{"answerId":1475,"value":"true","questionId":692},"1477":{"answerId":1477,"value":"true","questionId":693},"1479":{"answerId":1479,"value":"true","questionId":694},"1481":{"answerId":1481,"value":"true","questionId":695},"1483":{"answerId":1483,"value":"true","questionId":696},"1495":{"answerId":1495,"value":"true","questionId":702},"1505":{"answerId":1505,"value":"true","questionId":707},"1508":{"answerId":1508,"value":"false","questionId":708},"1625":{"answerId":1625,"value":"true","questionId":770},"1627":{"answerId":1627,"value":"true","questionId":771},"1629":{"answerId":1629,"value":"true","questionId":772},"1631":{"answerId":1631,"value":"true","questionId":773}},"rootQuestionByGroupNum":{"1":617,"2":696,"3":706,"6":723,"7":726,"12":751,"15":770},"orderedGroupNums":[1,2,3,6,7,12,15]},"surveyDiffs":null,"surveyDiffsD":null,"surveyDiffsCE":null,"matchingExpsInControl":[],"router":{"location":{"pathname":"/skills_survey/proxy_components/skills-view","search":"?surveyProfession=MARKETING_ADVERTISING_MANAGER&source=97609208&is_employer=true","hash":"","key":"l1h22e","query":{"surveyProfession":"MARKETING_ADVERTISING_MANAGER","source":"97609208","is_employer":"true"}},"action":"POP"}}
Поисковая оптимизация сайта (SEO)
Аудит; Планирование оптимизации; Оптимизация внешних факторов; Оптимизация внутренних факторов.Системы: Яндекс.Аналитика; Google Analytics; Другое.
Управление бюджетом
Расчёт и планирование бюджета; Мониторинг и контроль бюджета; Оптимизация бюджета.