Digital Marketing Manager

PSA Development Center is looking for a Digital Marketing Manager to join our team!

Responsibilities:

• Work collaboratively with executive management, outside agencies and engineering to develop and track overall digital marketing strategy;
• Handle strategic online initiatives;
• Lead weekly marketing status and reporting meeting for executive management;
• Lead marketing campaigns from the idea stage through implementation, reporting and results analysis;
• Managing Outreach activities via email and on LinkedIn, Reddit, GITHUB, and other relevant platforms;
• Develop and execute paid advertising on relevant platforms;
• Source and manage the creation of digital content;
• Oversee web page design and development;
• Reporting of web page performance, SEO, Social media trends and followers, conversions, and subscriptions;
• Research competitive landscape and recommend actions to lead the market;
• Monitor and analyze SEO performance.

Requirements:

• Proficient in English;

• Experience in marketing technology and/or SaaS offerings;
• 3 years’ experience in digital marketing;
• Hands on experience with outreach tools such as Mailchimp, Skylead, Reply, etc.;
• Hands on experience in web marketing and SEO performance tools such as G4 Analytics and Semrush;
• Knowledge of CMS platforms such as WordPress, WIX, Magento and eCommerce platforms such as WooCommerce, BigCommerce, and Shopify;
• Knowledge of Microsoft Word, Excel & PowerPoint.

Desirable Skills:

• Second or third language such as French or German;
• Video and graphical editors such as Canva;
• Web design/development;
• Application programming.

Provide CV and cover letter with desired salary written in English.