Product Marketing Manager

SoftClub is one of the leaders of the CIS IT market, one of the 500 largest software companies in the world according to Software Magazine. Since 1993, the company has been developing and implementing software for banks and financial organizations.

We are seeking for an experienced and innovative Product Marketing Manager to lead the development and execution of strategic marketing plans across our product portfolio.

Responsibilities:

• Lead the strategic development and execution of comprehensive marketing plans to drive product awareness, engagement, and revenue growth across multiple channels
• Collaborate closely with product management, sales, and other cross-functional teams to deeply understand customer needs, market trends, and competitive landscapes to shape compelling product positioning and messaging
• Oversee the creation and deployment of innovative marketing campaigns and content strategies
• Develop and optimize go-to-market strategies
• Conduct in-depth market research, customer analysis, and competitive intelligence to inform product roadmaps, feature prioritization, and marketing initiatives
• Provide strategic guidance and mentorship to the marketing team, fostering a culture of creativity, innovation, and continuous improvement
• Oversee and coordinate the efforts of internal marketing resources, external agencies, and freelancers to ensure effective and efficient execution of marketing initiatives

Requirements:

• Experience in IT sphere
• Knowledge in SEO, Google Analytics
• Team-oriented, creative and positive thinking person with analytical skills
• Strong analytical and problem-solving skills, with the ability to translate data into actionable insights
• Upper-intermediate or Advanced English is a must

We offer:

• Strong and close-knit team of professionals
• Complex, interesting tasks and challenges
• Work in a comfortable office near the metro station “Uruchye”
• Ability to work from anywhere in the world
• Constant meetups, trainings and master classes
• Full registration in the staff
• English language courses
• Decent professional level salary
• Loyalty program for company employees
• Housing program