PPC Specialist

We are looking for talent!

CLARITY is an IT consulting company, which was established in 2012 in Riga, Latvia. We have offices in Mauritius and in Belarus. CLARITY is market-leading consulting company in Quote-to-Cash space. CLARITY is leveraging leading technology platforms and helping companies around the world to transform customer experience by empowering sales and creating new monetization opportunities through subscription model implementation. CLARITY subscription management solutions enable smooth transition to outcome-based subscription sales allowing leading enterprise brands to gain a competitive advantage and grow recurring revenues with new business models, new products, and new services.

We are looking for a PPC specialist!

REQUIREMENTS:

• 3+ years of experience as a PPC Manager or Digital Marketing Specialist.

• Experience in managing PPC campaigns across Google, LinkedIn, and Instagram.

• Strong understanding of SEM and online advertising channels.

• Proficiency in tools such as Google Analytics and ad platforms' reporting features.

• Excellent knowledge of analytics and A/B testing tools.

• Ability to manage budgets and report on campaign performance.

• Excellent communication skills and the ability to generate actionable insights.

• Familiarity with B2B marketing nuances and the ability to tailor strategies accordingly.

• Strong analytical skills and detail-oriented.

• Creative problem-solving skills.

• Up-to-date with the latest trends and best practices in online marketing and measurement.

RESPONSBILITIES:

• Plan, develop, and manage PPC campaigns across Google Ads, LinkedIn Ads, and Instagram.

• Conduct keyword research and selection for pay-per-click campaigns to optimize cost per lead.

• Analyze and manage campaign strategy based on performance data and industry trends.

• Write compelling ad copy and optimize through A/B testing.

• Monitor budget and adjust bids to maximize ROI.

• Track KPIs to assess performance and pinpoint issues.

• Produce reports for management regarding campaign performance.

• Collaborate with marketing team members to align PPC campaigns with B2B marketing strategies.

​​​​​​​WE OFFER

• Office in the city center Minsk;
• Parking space for each employee;
• Snacks, fruits, coffee in the office;
• Competitive remuneration package;
• Training, certifications and individual personal development plan;
• Health insurance;
• Phone number paid by the company;
• English classes.