Middle Lead Generation Specialist

Cooperation format: B2B

remote/office

About Mitrix

Founded in 2016 by a seasoned developer, Mitrix is home to a team of experienced engineers who are passionate about tackling complex projects with adaptability. We focus on impactful initiatives for US and EU clients in healthcare, education, finance, and media. We prioritize solutions that make a real difference using the latest technologies in a remote-first environment. Enjoy a non-bureaucratic environment, work-life balance and competitive compensation that reflects your seniority.

Responsibilities:

• Research accounts and personas (role, triggers, tech stack, initiatives) and prepare personalized multi-touch outreach sequences.
• Launch interconnected funnels: LinkedIn → Email → Voice Bot → Follow-up via the appropriate channel.
• Create and test InMail, email scripts, voice bot scripts; run A/B tests on hook messages and landing offers.
• Collaborate with Sales to package ABM offers, assessments, or sample cases tailored to a specific account’s pain points.
• Maintain CRM (stages, tags, sources, deduplication, SLA for lead handling), qualify leads, and book meetings.
• Report metrics: account/persona reach, open/reply rates, positive replies, meetings booked, pain points collected.

• 2–4 years of experience in lead generation / SDR roles.
• Hands-on experience running 1-few / 1-many campaigns: account research, channel orchestration, personalized outreach.
• Proficient in LinkedIn automation: confident use of Sales Navigator / GetSales and automation tools (safe limits, account rotation, anti-blocking practices).
• Cold email operations: experience with tools like Instantly or similar for multi-step sequences, email verification, multi-inbox strategies, and deliverability monitoring.
• Slack/Discord outreach: experience working with communities (ethics, format, CTA), understanding how to generate leads without spamming.
• Strong CRM discipline (Zoho or others): reporting, segmentation, source tagging.
• Outbound copywriting in English (B2+ level): ability to write concise, value-driven messages.
• Analytical mindset: running A/B tests, interpreting metrics (open/click/reply/positive reply, meeting rate, PQL), confident in Excel/Google Sheets.
• Practical experience with the following toolset: Sales Navigator, GetSales (or another Linkedin automation tools), Instantly (or similar), Apollo, Clay, AI tools in the way of content creation.
• Product lead generation orientation is a plus.

What we have to offer (our benefits):

• Enjoy the freedom of working remotely or at the office.
• Remote Setup Support: We've got you covered with compensation to set up your remote workspace just the way you like it.
• Flexibility is Key: Work when it suits you best, with flexibility around internal meetings.
• Extra Goodies: Get ready for some fun with corporate events, coverage for professional courses to boost your skills, and even some language classes in English.