Lead Generation Specialist

CompleteSoft is seeking a Lead Generation Specialist. We are like-minded people passionate about creating products for various areas of life.
We specialize in outsourced software development.

Responsibilities:

• Lead Sourcing & Outreach
• Research and identify potential B2B leads through LinkedIn, email, Upwork and other tools.
• Launch and manage multi-channel outreach.
• Create personalized multi-touch sequences for different personas based on industry, role, and pain points.
• Qualify leads and convert them into meetings for the sales team.
• Maintain CRM pipelines, track interactions, and ensure timely follow-ups.
• Coordinate with the sales team on messaging and outreach strategy.
• Reporting & Collaboration
• Provide regular updates on lead quality, progress, and conversions.
• Collect feedback from prospects to improve positioning and campaigns.

Requirements:

• 1-3 years of experience in B2B lead generation or outbound sales (IT or digital sphere preferred).
• Strong English (B2+).
• Experience working with LinkedIn Sales Navigator; familiarity with Apollo, Instantly, Clay, AI tools, and similar platforms is a plus.
• Knowledge of multi-touch outreach strategies (LinkedIn + email + follow-ups).
• CRM discipline (HubSpot or similar).
• Strong research skills and ability to identify decision-makers.
• Understanding of IT services, outsourcing, or custom software development is a plus.
• Independence, responsibility, attention to detail, and KPI orientation.

Nice to Have:

• Experience with the European and US markets.
• Proficiency in German or other foreign languages is considered an advantage.
• Familiarity with Upwork or partnership/sales channels.